Services

My team and I focus on concept & creation of corporate designs & visual identities. We also offer corporate design consulting and coaching. The two areas build on each other.

 
  • Brand Workshops
  • Brand Consulting
  • Corporate Design
  • Corporate Advertising
  • Graphic Design
 
A brand is more than a logo.

Focus area:
Corporate design consultancy and brand-workshops

At the beginning of a communication process, a creative and interactive brand workshop is the perfect foundation for visualizing the basic elements of a brand. Through this visualization, I explore whether the alignment of what a client believes corresponds with his/her brand and the visual system of the company.

During the course of the workshop, together we will efficiently define the brand's unique characteristics. These form the constructive and strategic basis for all further steps in my communication and design process.

The status quo of the brand, the competitive landscape and its positioning are also analyzed in the context of the workshop. Together we develop brand-differentiating values and images to create the design basis for a mood-board, which represents the brand in its essential characteristics. And at the end, I summarize the workshop with written documentation for the client.

No Detail is small.

Focus area:
Conception and development of corporate design, visualization and communication tools

My second focus area is the development and design of brand images, stationery, brochures, literature, annual reports and manuals. Independent of a branded workshop, a brand only comes to live through visibility.

Integrated communication - from classic advertising to on-line implementation - is another building block of my offer. With these two, the brand and the company get a full-service package from a single source.

 
Brand Workshops / Brand Consulting / Corporate Design / Corporate Advertising / Graphic Design
 

Services

My team and I focus on concept & creation of corporate designs & visual identities. We also offer corporate design consulting and coaching. The two areas build on each other.


A brand is more than a logo.

Focus area:
Corporate design consultancy and brand-workshops

At the beginning of a communication process, a creative and interactive brand workshop is the perfect foundation for visualizing the basic elements of a brand. Through this visualization, I explore whether the alignment of what a client believes corresponds with his/her brand and the visual system of the company.

During the course of the workshop, together we will efficiently define the brand's unique characteristics. These form the constructive and strategic basis for all further steps in my communication and design process.

The status quo of the brand, the competitive landscape and its positioning are also analyzed in the context of the workshop. Together we develop brand-differentiating values and images to create the design basis for a mood-board, which represents the brand in its essential characteristics. And at the end, I summarize the workshop with written documentation for the client.

No Detail is small.

Focus area:
Conception and development of corporate design, visualization and communication tools

My second focus area is the development and design of brand images, stationery, brochures, literature, annual reports and manuals. Independent of a branded workshop, a brand only comes to live through visibility.

Integrated communication - from classic advertising to on-line implementation - is another building block of my offer. With these two, the brand and the company get a full-service package from a single source.


 

 


Michael Schirner / Ernst & Partner / Hildmann, Simon, Rempen & Schmitz (HSR&S) / Struwe & Partner / BBDO Düsseldorf / Kunst und Kollegen Kommunikationsagentur / Claus Koch Identity / Interbrand / MetaDesign / Corporate Design Consultant for Heidelberger Druckmaschinen AG

 
The development of holistic campaigns requires a great deal of experience in all areas of communication. I have many years of experience in classic advertising agencies with a focus on the individual needs of the client.

In cooperation with Allianz Versicherungs AG, I directed Corporate Design. And after various positions in branding agencies, I ventured out on my own to work on client projects, as well as with some of the larger agencies with whom I worked in the past.

A successful corporate design is the foundation of 360° brand communications. My aim is to always look at both areas holistically and connect them, always with the customer and the task in mind.

Speaking of connecting:
It's nice to meet you

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