Focus area:
Corporate design consultancy and brand-workshops

At the beginning of a communication process, a creative and interactive brand workshop is the perfect foundation for visualizing the basic elements of a brand. Through this visualization, I explore whether the alignment of what a client believes corresponds with his/her brand and the visual system of the company.

During the course of the workshop, together we will efficiently define the brand's unique characteristics. These form the constructive and strategic basis for all further steps in my communication and design process.

The status quo of the brand, the competitive landscape and its positioning are also analyzed in the context of the workshop. Together we develop brand-differentiating values and images to create the design basis for a mood-board, which represents the brand in its essential characteristics. And at the end, I summarize the workshop with written documentation for the client.

Focus area:
Conception and development of corporate design, visualization and communication tools

My second focus area is the development and design of brand images, stationery, brochures, literature, annual reports and manuals. Independent of a branded workshop, a brand only comes to live through visibility.

Integrated communication - from classic advertising to on-line implementation - is another building block of my offer. With these two, the brand and the company get a full-service package from a single source.