Concept and design of the launch campaign for the Balearic Island’s new tourist tax. The objective was to communicate the reason behind the new tax, which was in support of environmental and infrastructure projects on the four Balearic Islands.

Successfully advertised with the slogan: "Your vacation. Your islands. Your support" with the key visual of a flower. Each petal represented an island and project supported.

We developed advertising materials such as fliers, posters and counter cards, which were distributed to all hotels on the islands and in tourist kiosks. In addition: radio spots and social media posts (Facebook, Twitter etc.).

www.sustainableislands.travel